Don?t Dread Tomorrow?s Mandatory Switch To Timeline, Study Shows It?s Good For 95% Of Facebook Pages

On March 1st Facebook let the world feast its eyes on Timeline for Pages, and tomorrow after a month of voluntary migration it will force all Pages to switch to the redesign. But don't worry, 95% of Pages who've switched have seen more Likes of their posts and people talking about them, and it doesn't significantly impact the rate of new Page Likes according to a study that social marketing platform Wildfire gave TechCrunch an early look at. Only megabrands with over 10 million Likes have seen reduced engagement, but this was in part due to a lull following press exposure during the Timeline launch. There's more good news for smaller Pages. A study shared with us by enterprise marketing platform Hearsay Social shows local business Pages with fewer fans get 5x more exposure in the news feed, and 8x more of the fans reached will engage with a post. That means big brands with lots of local branches can get 40x the engagement by having a Page for each store.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/-ftPcWCnneE/

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