Skin cancer: Diagnosis of deadly form of disease triples in over-50s ...

The number of Scots being diagnosed with a deadly form of skin cancer has tripled over the last 30 years.

Figures released by Cancer Research UK show that there are now 29 cases of malignant melanoma in every 100,000 of the population aged between 50 and 59 in Scotland. It means about four people in their 50s are diagnosed with the disease each week.

This is compared to the late 1970s, when there were around nine per 100,000.

The increase has prompted the charity to launch a campaign in partnership with supermarket chain Tesco to raise
awareness about the early signs of cancer.

Cancer Research UK leaflets with advice on preventing skin cancer will be available to customers in Tesco pharmacies and cafes. It is hoped the campaign will raise awareness as people have a better chance of beating the disease if it is caught early.

Tesco is also aiming to raise ?10m to fund 32 Cancer Research UK early diagnosis projects around the UK, such as an ongoing research project at the University of Edinburgh.

The team, led by Professor Jonathan Rees, is researching ways to help people recognise the signs of skin cancer earlier.

Professor Rees said: ?People?s idea of what skin cancer looks like is limited to three or four images that are widely used to promote awareness of the disease ? but we don?t think this goes far enough with helping people identify the problem and going to their doctor.

?With support from Tesco, the team in Edinburgh are working to use the internet and the potential it offers to access many images.

?It?s a bit like bird-spotting ? using pictures as a guide to what malignant melanoma could look like and helping people make a better decision about seeing their doctor.

?Scottish skin isn?t designed for sunshine and it?s worrying that melanoma rates are on the rise. But, if caught early, melanoma can be treated very successfully so if we can develop a better system of encouraging people to go to the doctor, this could potentially save a great deal of lives.?

Article source: http://news.stv.tv/scotland/112050-skin-cancer-diagnosis-of-deadly-form-of-disease-triples-in-over-50s/

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Source: http://freescotland.net/2012/07/23/skin-cancer-diagnosis-of-deadly-form-of-disease-triples-in-over-50s/

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