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The internet has made it possible for anyone to start his or her own business. Whether male or female, young or old, anyone can start an online venture. The only issue is whether anyone can thrive too. Since a lot of people have jumped into the bandwagon of establishing an online enterprise, the competition has risen and can now be very tough to beat, hence the need for various marketing efforts such as advertising. In this article, we will talk about six prominent types of online advertising and how each of them is done.

Much like your good old yellow pages, online businesses have listings too. Some of them welcome free business enlistment while others require a small fee. Either way, they can help get your venture known to the public.

Banner ads are the advertisement you see on various sites which run like online business banners. Whenever a visitor clicks an ad, he or she will be led to the site of the merchant where he or she can learn more about the offering. It?s simple and easy so even if it?s one of the oldest kinds of online advertising, many people still go for it. Typically, banner spaces are sold per view or per click.

Displays ads is probably the most common among all the types of online advertising. They are similar with banner ads, only, they can be found everywhere on a site and can come in the form of static images or flash videos.

Floating Ads. Ever wondered why at times, when you visit a site, a sort of announcement pops out and obscures the webpage you are trying to check? It continues to ?float? unless you wait some 30 seconds or click on the ?x? icon. Once you do this, you can then view the page clearly. When you hit ?refresh? though, the ad will appear again. This is called a floating ad. Floating ads are very catchy that?s why some entrepreneurs think that they are one of the best online advertising techniques that every business must utilize.

Takeover ads are what they say they arethey take the site over. Usually, a huge ad is displayed at the landing page of the site. Then, the same message of the ad can be seen throughout in the forms of buttons, side bars, or banners. They can be quite effective in branding because visitors will have no choice but read the message repeatedly. Click-through rates are usually high when you have takeover ads.

Unicast ads are like TV commercials which run in the window of your browser. They have audio and video elements and can play from 10 to 30 seconds. They are quite powerful when it comes to branding because they work like typical TV ads. The only difference is you can click on ads like this and discover more about the product or service.

These are the six of the most prominent types of online advertising being used by internet marketing businesses these days. If you have a venture or you?re starting a new one, knowing them is beneficial because they can greatly help your marketing efforts.

Source: http://www.madeinjapan.us/types-of-online-advertising-for-small-business/

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